After Closed Testing
Last updated
Last updated
Congratulations on completing your app's closed testing phase! Here's what you can expect and how to proceed with the valuable insights you’ve gathered.
After the closed testing period, our system provides you with a comprehensive report of your app’s performance, including all tester interactions and feedback
Access a big table on your developer dashboard containing:
Tester device details
Feedback in text, audio, and image formats
Recorded testing videos
All testing interactions and logs
With 20 to 35 testers engaging with your app over 15 days, you'll receive:
300 to 525 testing interactions
A treasure trove of user data to analyze, refine, and improve your app.
Download all the feedback and testing data in your preferred format:
Excel files for in-depth analysis
CSV files for integration with other tools
After reviewing the feedback and making necessary adjustments to your app:
Wait 2 to 5 Days: Allow some time to analyze the results and refine your app’s functionality or user experience.
Apply for Production Release: Use the insights from the closed testing phase to submit your app for production on the Play Console.
Closed Testing Completion Guide for Developers
Congratulations on completing the closed testing phase for your app! The next step is to apply for production access on the Google Play Console. To assist you, we've compiled the questions you'll need to answer, along with tips for providing the best responses aligned with Google Play's requirements.
1. How easy was it to recruit testers for your app?
Tip for Answer:
Be honest about the process. Example responses could include:
"Recruiting testers was straightforward as I utilized my existing network of friends and community groups."
"I faced some challenges initially but resolved them by partnering with a testing agency."
2. Provide information about tester engagement during your closed test.
Tip for Answer:
Mention the features testers used and highlight if their usage aligned with your expectations:
"Testers extensively used core features such as [feature names], providing valuable feedback on usability."
"Tester behavior closely mirrored production scenarios, ensuring the app’s reliability in real-world use."
3. Summarize the feedback received and explain how it was collected.
Tip for Answer:
Include methods of feedback collection (e.g., surveys, direct communication, or app reviews):
"Feedback was collected via in-app surveys and a dedicated email address for testers. Suggestions primarily focused on improving [specific features]."
1. Who is the intended audience of your app/game?
Tip for Answer:
Be specific about the demographics and interests of your target users:
"Our app is designed for professionals aged 25–45 who require [specific functionality]."
"This game targets casual gamers aged 16–25 interested in strategy and adventure."
2. Describe how your app provides value to users (for apps) or what makes your game stand out (for games).
Tip for Answer:
Highlight unique features and benefits:
"Our app simplifies [specific task] by integrating [innovative feature], saving users time and effort."
"Our game combines an engaging storyline with multiplayer options, creating a standout experience."
3. Estimate the number of installs you expect in the first year.
Tip for Answer:
Provide a realistic range based on market research or similar apps in your niche:
"We estimate 10,000–50,000 installs, supported by our planned marketing campaigns."
1. What changes did you make to your app based on closed test feedback?
Tip for Answer:
Focus on significant improvements or bug fixes:
"We optimized the user interface for better navigation and resolved issues with [specific feature]."
2. How did you decide that your app/game is ready for production?
Tip for Answer:
Emphasize testing outcomes and readiness milestones:
"The app has been extensively tested for stability, meets performance benchmarks, and received positive feedback from testers on its functionality."
Always provide detailed, honest, and structured answers to showcase the depth of your testing process and your commitment to quality.
Ensure your responses align with Google Play’s emphasis on user experience, security, and compliance.
Double-check your answers for clarity and completeness before submitting your application for production access.
With rich data and feedback from real testers, your app is now better prepared to provide an excellent user experience. By following this process, you’re setting the stage for a successful launch on the Play Store.
Your journey to app success starts now!
